The Challenge
Before working with MHM Web Works, Class on App lacked a strong online presence. Despite having an excellent product, the company was not ranking well on search engines, and its website was not optimized for conversions. Additionally, the UI/UX of the platform was not as intuitive as it could be, and the branding lacked consistency, which impacted trust and credibility.
The challenges faced included:
- Low search rankings for keywords like “School ERP Software India” and “Best ERP for Schools.”
- Poor user interface and experience on the website, causing potential customers to bounce.
- Limited brand recognition in a competitive ERP software market.
What MHM Web Works Did
To overcome these challenges, MHM Web Works implemented a comprehensive digital strategy, which included SEO, UI/UX improvements, and branding strategies to help Class on App build a strong online presence and outperform its competitors.
- Keyword Mapping & Competitor Research
We conducted thorough competitor research to understand the SEO landscape in the School ERP software market in India. Based on our findings, we mapped out high-priority keywords such as “School ERP solutions,” “school management system software,” and “ERP for educational institutions.” This mapping allowed us to target the right audience and enhance Class on App’s rankings.
- UI/UX Interface Overhaul
Our team worked closely with Class on App to improve the user interface (UI) and user experience (UX) of their platform. By streamlining navigation, improving visual design, and optimizing the platform for mobile devices, we significantly boosted user satisfaction and engagement.
- Branding & Consistency
We helped Class on App develop a strong, consistent brand identity that resonated with its target audience. From logo design to messaging and color schemes, we ensured that the brand stood out in the competitive School ERP software market.
- Website Development & Maintenance
MHM Web Works redesigned Class on App’s website with a focus on conversion optimization. We implemented clear calls to action, fast load times, and a mobile-responsive design. Additionally, we provided ongoing website maintenance and updates to keep everything running smoothly.
- SEO & Digital Marketing
A comprehensive SEO strategy was implemented to improve visibility on search engines. Our efforts included:
- On-page SEO: Content optimization for relevant keywords, meta tags, and headings.
- Off-page SEO: Link-building, local SEO, and outreach to relevant educational blogs and websites.
- Continuous monitoring and SEO adjustments to ensure rankings remained strong.
- Ongoing Website Maintenance and Development
We provided regular updates and improvements to the website, ensuring it stayed fresh and optimized for performance and security.
Results
Thanks to the digital transformation strategy, Class on App experienced substantial growth:
- Improved Search Rankings: Class on App now ranks among the top search results for key terms like “Best ERP for schools” and “School ERP software India.”
- Enhanced User Experience: The redesigned UI/UX led to an increase in user engagement and a decrease in bounce rates, as visitors found the platform easier to navigate and use.
- Stronger Brand Presence: With consistent branding across all touchpoints, Class on App became a more recognized and trusted name in the School ERP market.
- Increased Leads and Conversions: With an optimized website, improved SEO, and stronger digital presence, the company saw an increase in inquiries and conversions.
Top 5 Ranking Keywords
| Sr No. | Keyword | Ranking |
| 1 | School Erp Software Punjab | 1 |
| 2 | School Management Software Punjab | 1 |
| 3 | School Accounting Software | 4 |
| 4 | school software india | 8 |
| 5 | fee management app | 4 |
Conclusion
By leveraging a combination of SEO, website optimization, UI/UX improvements, and branding strategies, MHM Web Works successfully transformed Class on App’s online presence, positioning it as a leading provider of School ERP software in India. This case study demonstrates the power of a comprehensive digital strategy in driving business success, even in a competitive market.
If you’re looking to enhance your School ERP software’s digital footprint and achieve similar success, MHM Web Works can help. Let’s transform your online presence today!
