The Challenge
Before working with MHM Web Works, Sapphire Info Solutions lacked a strong online presence and struggled to achieve high search rankings in the UK. The challenges they faced included:
- Low rankings for critical keywords like “Outsourced Accounting Services UK” and “Bookkeeping services for businesses UK.”
- The website’s user interface (UI) and user experience (UX) were not optimized for conversions, causing potential clients to leave without engaging.
- The company’s brand was not well-established in the UK market, making it difficult to compete with local and global players in the outsourced accounting space.
What MHM Web Works Did
To overcome these challenges, MHM Web Works implemented a comprehensive digital strategy, which included SEO, UI/UX improvements, and branding initiatives to help Sapphire Info Solutions build a stronger online presence and rank better in the UK market.
- Keyword Mapping & Competitor Research
We conducted in-depth competitor research to understand the digital landscape of outsourced accounting and bookkeeping services in the UK. We mapped high-priority keywords such as “outsourced accounting services for UK businesses,” “bookkeeping solutions UK,” and “virtual accountant UK.” This allowed us to target the most relevant audience and improve search rankings.
- UI/UX Interface Overhaul
Our team worked closely with Sapphire Info Solutions to revamp the website’s user interface (UI) and user experience (UX). By making the site more intuitive, visually appealing, and mobile-responsive, we improved customer engagement and lowered bounce rates.
- Branding & Consistency
We helped Sapphire Info Solutions create a cohesive and professional brand identity that resonated with UK businesses. From logo design to color schemes and tone of voice, we ensured the branding was consistent and aligned with the expectations of their target audience in the UK.
- Website Development & Maintenance
MHM Web Works redesigned Sapphire Info Solutions’ website to be more user-friendly, with an emphasis on lead generation and easy navigation. We also provided ongoing website maintenance to keep the site updated, secure, and fast.
- SEO & Digital Marketing
A comprehensive SEO strategy was implemented, focusing on both on-page and off-page factors:
- On-page SEO: Optimizing content with relevant keywords, meta tags, and heading structures.
- Off-page SEO: Building quality backlinks from authoritative UK websites, conducting local SEO to enhance their presence in the UK, and boosting domain authority.
- Technical SEO: Ensuring the website’s technical aspects, such as site speed, mobile optimization, and structured data, were optimized to improve performance in search results.
- Ongoing Updates: Regular updates to ensure the website stayed fresh and compliant with the latest SEO trends and Google algorithms.
- Website Maintenance & Technical Support
Our ongoing support included regular updates, bug fixes, and performance monitoring to ensure that the website remained functional and secure. This allowed Sapphire Info Solutions to focus on their business while we handled the digital aspects.
Results
Thanks to the comprehensive digital marketing strategy, Sapphire Info Solutions experienced significant improvements:
- Improved Search Rankings: The company’s website now ranks higher for essential keywords in the UK, leading to increased organic traffic.
- Enhanced User Experience: The revamped website saw a noticeable drop in bounce rates and higher engagement, as visitors found it easier to navigate and interact with the site.
- Stronger Brand Presence: Sapphire Info Solutions became a more recognized and trusted brand among UK businesses in need of accounting and bookkeeping services.
- Increased Leads & Conversions: With optimized SEO, improved UX, and a refreshed website, Sapphire Info Solutions saw a significant increase in inquiries and conversions from UK-based businesses.
Top 5 Ranking Keywords
| Sr No. | Keyword | Ranking |
| 1 | Accounting Outsourcing Services | 1 |
| 2 | Outsourced Accounting Services UK | 1 |
| 3 | Outsourced Finance and Accounting Services | 1 |
| 4 | Finance Outsourcing Services | 1 |
| 5 | outsourced bookkeeping Solutions | 1 |
Conclusion
By leveraging keyword mapping, SEO, UI/UX improvements, branding, and ongoing website development, MHM Web Works successfully transformed Sapphire Info Solutions’ online presence. This case study demonstrates the importance of a strong, targeted digital strategy to enhance brand visibility, increase rankings, and drive business success, especially in a competitive market like outsourced accounting services in the UK.
If you’re looking to improve your accounting and bookkeeping services’ digital presence, MHM Web Works can help you achieve similar success. Let’s transform your online presence today!
