TaxiMorinville, a local taxi service in Morinville, Alberta, faced a significant challenge—lack of online visibility. Without a digital presence, potential customers couldn’t find their service, limiting their reach and growth. Recognizing the need for a robust digital strategy, TaxiMorinville partnered with MHM Web Works to build an effective online presence and drive customer engagement.
The Challenge
Before working with MHM Web Works, TaxiMorinville had no website, no Google My Business (GMB) profile, and no search engine ranking. This made it difficult for potential customers to discover their services online, leading to missed opportunities in an increasingly digital world. In a competitive industry, standing out in search results was crucial for their business growth.
What MHM Web Works Did
To address these challenges, MHM Web Works implemented a comprehensive digital strategy to establish and optimize TaxiMorinville’s online presence.
- Website Development
We designed and developed a user-friendly, mobile-responsive website that showcased TaxiMorinville’s services, contact details, and customer testimonials. This provided an official online hub where potential customers could learn about their offerings and book rides easily.
- Search Engine Optimization (SEO)
Through targeted SEO strategies, we optimized the website for relevant keywords such as “Morinville taxi service,” “local taxi in Morinville,” and “best taxi in Alberta.” Our efforts included:
Keyword research and content optimization
Technical SEO enhancements
Link-building strategies to increase website authority
- Google My Business (GMB) Optimization
We created and optimized TaxiMorinville’s Google My Business profile to improve its local search ranking. This involved:
- Adding accurate business details (address, phone number, operating hours)
- Encouraging and managing customer reviews
- Posting regular updates to keep the profile active
- Social Media Enhancement
We established and optimized their social media profiles, ensuring brand consistency and audience engagement. Regular posts, promotions, and customer interactions boosted their visibility on platforms like Facebook and Instagram.
Results
Thanks to our digital transformation strategy, TaxiMorinville experienced significant improvements:
- Increased Online Visibility: Their website and GMB profile now rank at the top of Google search results for local taxi services.
- Higher Customer Engagement: Their social media presence grew, leading to better brand recognition and trust.
- Boost in Bookings: With improved search rankings and local SEO, TaxiMorinville now receives 100-150 taxi booking calls per month, a remarkable growth in a competitive market.
Top 5 Ranking Keywords
| Sr No. | Keyword | Ranking |
| 1 | Taxi Morinville | 1 (Local – 1) |
| 2 | Morinville Cabs | 1 (Local – 1) |
| 3 | Morinville Taxi Service | 1 (Local – 1) |
| 4 | Airport Taxi near Morinville | 1 (Local – 1) |
| 5 | Taxi near Morinville | 1 (Local – 1) |
Conclusion
By leveraging website development, SEO, and digital marketing strategies, MHM Web Works successfully positioned TaxiMorinville as a leading taxi service in Morinville, Alberta. This case study highlights the power of a strong online presence in driving business success, even in a highly competitive industry.
If you’re looking to enhance your business’s digital footprint, MHM Web Works can help you achieve similar success. Let’s transform your online presence today!
